Swell Storefronts are customer-facing websites that can serve a wide range of use cases such as direct-to-consumer catalogs, subscriptions, digital products, B2B, and more. Swell Apps are used to power storefronts by providing hosting and functionality for any given use case. A storefront app may be implemented to support custom themes, custom settings, or connected to an external website platform that uses Swell’s API to create a seamless experience for users.

Combined with Swell App functions, data models and APIs, there’s no limit to what developers and merchants can build to serve customers in unique and creative ways.

What can you build with Swell Storefronts?

Our flagship storefront app, Proxima, is an open source example of how storefronts work and how they interact with the Swell platform. In addition, developers can create their own storefront apps and deploy them to the Swell Apps marketplace for merchants to get started quickly.

  • Themes — Create themes for a storefront app with theme support. Proxima is Swell’s default storefront app that emulates the Shopify Online Store 2.0 environment.
  • Storefront apps — Like Proxima, developers can create storefront apps that are fully hosted by Swell for different use cases, and distribute them in the Swell Apps marketplace or for individual merchants. These apps can support their own themes, or implement settings for merchant customization.
  • External storefronts — Build a bridge to an external storefront platform or merchant interface.